So many businesses are under the impression that creating a corporate video takes no effort. But tapping into the minds of consumers isn’t an easy task. You need to come up with something relatable and trendy that adds to the viewer’s experience.
One of the biggest mistakes brands make is underestimating what consumers want from them. But you don’t need a large budget and Hollywood-like commercials to promote your brand and attract the attention of the right target audience.
It goes without saying that corporate events are more than that.
But before you plan your corporate event, make sure to avoid these 5 common mistakes:
Not Doing Your Homework
Who is your target audience? There are different types of corporate events. Which one are you planning? What type of activities will be there? What kind of result are you expecting? What kind of event do your employees expect?
These are important questions to ask yourself before you start planning. Remember that there’s more to events than just décor and catering.
No Distribution of Roles
Don’t put one person in charge of everything. Make sure to delegate tasks. Utilize your team’s talents and capabilities.
You need an event committee that can take care of all the smaller details while you handle everything else.
Make one person in charge of the guests list, and make the other in charge of the décor while you prepare for the catering and activities.
Failing to Meet Expectations
Don’t make your guests promises you can’t keep. You need to make realistic promises that can be fulfilled easily. Don’t promise employees certain activities or guests a specific time for the event to end.
If you fail to meet these expectations, it will leave a negative impression of your brand on your guests.
Not Hiring a Videographer
It’s understandable that you want to capture the best highlights of your event. You want it to be memorable and unforgotten. But photography can only capture the essence of the event.
You want to be able to capture the best moments and share them with clients on social media.
This is why videography is the choice of most businesses. You can capture the whole event on film and share it with your followers. You can even create your own montage and post snippets of the highlights of the day.
When hiring a Miami wedding videographer, make sure to go with someone who has the experience, technology and resources to bring your vision come to life.
At IKON FILMS, we offer wedding videography services in Miami. Whether it’s a corporate video or a private event, feel free to get in touch with us to learn more about what we have to offer!
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